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- US Open winner Emma Raducanu could become sports' first billion dollar woman.
- Golden Slams Don't Happen Very Often in Tennis, but 2 Occurred This Year Alone.
- Novak Djokovic Tearful US Open Match Exposes How Tennis Is Still Failing To Protect Athletes’ Mental Health.
- Emma Raducanu is on course to become the wealthiest female athlete in British sporting history.
- Raducanu Gains 1.24 Million Instagram Followers From US Open: Data Viz.
- Novak Djokovic Press Conference | 2021 US Open Final.
- Daniil Medvedev Press Conference | 2021 US Open Final.
- Top 10 Winners | 2021 US Open.
09/13/2021
More photos.
US tennis player Venus Williams arrives for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
US tennis player Venus Williams arrives for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
US tennis player Serena Williams and her husband Reddit co-founder Alexis Ohanian arrive for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
US tennis player Serena Williams arrives for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
US tennis player Serena Williams arrives for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
Canadian tennis player Felix Auger-Aliassime and girlfriend Nina Ghaibi arrive for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
Editor in Chief of Vogue Anna Wintour arrives for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
Editor in Chief of Vogue Anna Wintour arrives for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. - This year's Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is "In America: A Lexicon of Fashion." (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
NEW YORK, NEW YORK - SEPTEMBER 12: (L-R) Actors Christine Taylor and Ben Stiller watch the Men's Singles final match between Daniil Medvedev of Russia and Novak Djokovic of Serbia on Day Fourteen of the 2021 US Open at the USTA Billie Jean King National Tennis Center on September 12, 2021 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)
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US Open winner Emma Raducanu could become sports' first billion dollar woman.
Emma Raducanu's US Open victory netted the 18-year old Brit $2.5 million in prize money. She's about to make much more from sponsorship deals.
![Britain's Emma Raducanu celebrates with the trophy after winning the 2021 US Open.]({"default":{"load":"default","w":"80","h":"45","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAOovh0.img?h=450&w=799&m=6&q=60&o=f&l=f&x=325&y=210"},"size3column":{"load":"default","w":"62","h":"35","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAOovh0.img?h=352&w=624&m=6&q=60&o=f&l=f&x=325&y=210"},"size2column":{"load":"default","w":"62","h":"35","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAOovh0.img?h=352&w=624&m=6&q=60&o=f&l=f&x=325&y=210"}})
"I think Emma will earn well over $100 million [in the next calendar year]. She'll eclipse all the men," said Jonathan Shalit, the chairman of InterTalent Group, a London-based talent management agency.
Shalit, who represented British double gold Olympic boxer Nicola Adams, added that the world's biggest brands will be "knocking down Emma's door." That could lead to lucrative sponsorship deals across fashion, jewelry, cosmetics, skincare and haircare, he told CNN Business.
Raducanu defeated Canadian teen Leylah Fernandez in straight sets on Saturday, becoming the youngest grand slam winner since Maria Sharapova won Wimbledon in 2004 at the age of 17. She is also the first player in history to win one of the top four tournaments after gaining entry by fighting through qualifying rounds. Her victory made the front pages of newspapers around the world on Sunday and Monday, including The New York Times and The Guardian.
In China, Raducanu's win was hailed by state-run media and trended on social media platform Weibo, where fans celebrated her Chinese heritage. She was born in Canada to a Chinese mother and Romanian father before moving to the United Kingdom when she was two years old.
"Global brands will seek her endorsement — alongside her current sponsors Nike and Wilson — given her appeal as a Canadian, Romanian, Chinese, British citizen of the world. Expect the bidding war to start today," said Allyson Stewart-Allen, CEO of International Marketing Partners.
Raducanu is "a marketer's dream," Stewart-Allen, an associate fellow at the University of Oxford's Saïd Business School, said in a statement.
Following her win, Raducanu addressed fans in Mandarin in a short video posted to the US Open's official Weibo account. In Britain, Queen Elizabeth II, the Duke and Duchess of Cambridge and Prime Minister Boris Johnson were among those who congratulated the rising tennis star.
Raducanu has "captured the imagination of the world," continued Shalit. "People who would have no interest in tennis are totally captivated by her," he added. "If Emma wins Wimbledon next year and [can] be an ongoing champion for the next five to 10 years, [she] will be become the world's first billion-dollar female sports star."
That would place her among an elite group of athletes with long-running careers that includes the likes of basketball legend Michael Jordan, golfer Tiger Woods and fellow tennis player Roger Federer.
Federer became the sixth active athlete to reach $1 billion in career earnings this year, Forbes reported last month. He has earned $90.6 million in 2021 alone from tournament wins and sponsorship deals, making him the highest paid player in tennis. Japan's Naomi Osaka ranks second at $60.1 million, followed by Williams at $41.8 million.
Osaka is the highest-paid female athlete of all time, according to Forbes.
Catching up to Osaka
The big money in tennis is earned off the court. Federer, Osaka and Williams enjoy incomes from sponsorship deals that eclipse their tournament winnings, highlighting the potential payday that could be coming Raducanu's way.
But it could be several years before her earnings overtake Federer, and when it comes to attracting endorsements from big brands she will be up against another young favorite in Osaka, according to Simon Chadwick, global professor of the Eurasian Sport Industry at Emlyon Business School in France.
Predictions of Raducanu earning over $100 million as a consequence of a single grand slam win are "way off the mark," he told CNN Business. "A tennis star has to sustain high levels of success over a period of years to earn this kind of sum. And the task is often harder for female players who are commonly paid less than their male counterparts," he added.
The US Open victory is a "good start," but Raducanu will need to keep winning if she is to enter the "big money league," he added.
It helps that she speaks Mandarin, which could attract Chinese brands seeking to enter overseas markets or international brands that want to raise their visibility in China, Chadwick said. "There's an apparent vibrancy to her that brands seeking to inject some sunshine into their offers may be keen to associate with," he added, pointing to likely interest from "big mobile brands" and "digital platforms."
But Raducanu may first have to catch up to Osaka, who has a "head start" given her successive grand slam victories, Chadwick said.
"Osaka's brand has been infused with all manner of distinctive characteristics from campaigning on [Black Lives Matter] to carrying the Olympic torch in Tokyo," he added. "Raducanu faces the challenge of not only matching Osaka's playing success but also the need for her brand to embody a set of values and represent something."
https://www.msn.com/en-us/sports/tennis/us-open-winner-emma-raducanu-could-become-sports-first-billion-dollar-woman/ar-AAOoCB0?li=BBnb7Kz
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Golden Slams Don't Happen Very Often in Tennis, but 2 Occurred This Year Alone.
Photo: German tennis player Steffi Graf playing in the 1988 Wimbledon women's singles tournament.
![a person on a court: Golden Slams Don't Happen Very Often in Tennis, but 2 Occurred This Year Alone]({"default":{"load":"default","w":"80","h":"80","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAMf295.img?h=799&w=799&m=6&q=60&o=f&l=f"},"size3column":{"load":"default","w":"62","h":"62","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAMf295.img?h=624&w=624&m=6&q=60&o=f&l=f"},"size2column":{"load":"default","w":"62","h":"62","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAMf295.img?h=624&w=624&m=6&q=60&o=f&l=f"}})
© Getty / Mirrorpix Golden Slams Don't Happen Very Often in Tennis, but 2 Occurred This Year Alone
If an athlete claims victory in all four Grand Slams, otherwise known as tennis's majors - the Australian Open, the French Open, Wimbledon, and the US Open - and also wins gold at the Olympic Games or Paralympic Games in the same year, all in the same event, that person achieves a Golden Slam, or a Golden Grand Slam. It's about as rare as Willy Wonka's golden ticket.
Players Who Have Won, or Almost Won, a Golden Slam
German player Steffi Graf won all four majors and gold at the Olympics in women's singles in 1988. In fact, she's the first player to have ever achieved a Golden Slam. However, American twins Bob and Mike Bryan achieved a non-calendar-year Golden Slam in men's doubles by winning at the Olympics and the US Open in 2012, then the Australian Open, the French Open, and Wimbledon in 2013. It's been dubbed the "Bryan Golden Slam."
Graf's 30-plus-year reign as the only person on the true Golden Slam list ended on Sept. 12. Dutch player Diede de Groot became the first athlete in wheelchair tennis to achieve a calendar Golden Slam with her victory in the 2021 US Open women's singles wheelchair final. Previously this year, she brought home singles wins at the Australian Open, the French Open, Wimbledon, and the Paralympics. Her golden victory made her just the second woman in tennis to achieve this accolade.
On the men's side, Australian Dylan Alcott's win in quad singles at the US Open this year made him the first man across tennis disciplines to have won a calendar Golden Slam. Like de Groot, Alcott won at the Paralympics, then claimed titles in all four singles majors in 2021, but he competes in the quad division as opposed to the men's wheelchair category (players with lower-body disabilities compete in the "open" division that's split into women's and men's draws, and those with lower-body and upper-body disabilities compete in the mixed quad division).
Novak Djokovic, representing Serbia, was aiming for a calendar Golden Slam in men's tennis, but a loss at the Tokyo Olympics prevented him from achieving that goal. As for doubles, UK men's wheelchair tennis pair Alfie Hewett and Gordon Reid were aiming for a calendar Golden Slam this year as well, but they didn't make it to the gold-medal match at the Paralympics.
What Is a Career Golden Slam?
A career Golden Slam occurs when an athlete wins each of the four Grand Slams and a Paralympic or Olympic gold medal over the course of their career. Andre Agassi, from the United States, and Spain's Rafael Nadal have won career Golden Slams in men's singles.
Serena and Venus Williams were able to achieve a career Golden Slam in women's doubles with their 1999 French Open, 1999 US Open, 2000 Wimbledon, and 2001 Australian Open titles and their 2000 Olympics gold medal. Serena then went on to claim a singles career Golden Slam between 1999 and 2012, clinching it at the London Olympic Games. She became the first tennis player with career Golden Slams in both singles and doubles. Meanwhile, Alcott secured a career Golden Slam in both quad wheelchair singles and doubles in 2019.
We're eager to see what more golden potential awaits on the courts in years to come.
https://www.msn.com/en-us/sports/olympics/golden-slams-dont-happen-very-often-in-tennis-but-2-occurred-this-year-alone/ar-AAMfjcT?li=BBnb7Kz
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Novak Djokovic Tearful US Open Match Exposes How Tennis Is Still Failing To Protect Athletes’ Mental Health.
The US Open ended with a rare display of emotion from one of tennis’ greatest athletes.
After losing to Daniil Medvedev, and missing out on a record-breaking 21st Grand Slam title, Novak Djokovic was in tears in the New York stadium.
The world number one was met with cheers of support from the crowd in New York who he said “touched his soul.”
But, online, the reaction was significantly less sympathetic.
Fans ridiculed Novak Djokovic for crying at the US Open.
“Did anyone else get all happy when they saw Djokovic crying? I just hope he was crying because he lost,” wrote one Twitter user.
“Most satisfying moment of the year.. Novak Djokovic crying,” said another user.
While there was plenty of support for the Serbian tennis star, the reaction to his emotional display shows a vicious insensitivity towards tennis stars.
Djokovic is hated by many tennis fans.
Djokovic has long been one of tennis’ most polarizing stars. While many celebrate his talents, he faces inordinate and often inexplicable criticism from others.
He is widely considered arrogant for his on-court antics, he has been criticized for being anti-vaccines, he has disrupted years of the Roger Federer and Rafael Nadal dominance that tennis fans have gripped on to.
But regardless of your personal opinion of the man, no one should be ridiculed for showing emotion in one of the most high pressure events of their career.
Djokovic seemed painfully aware of his reputation in the US Open Final as he thanked the crowd for a rare display of support towards him.
“I’ve never felt like this in New York. I love you guys, thank you so much for the support and everything you’ve done for me tonight,” he said in a post-match speech.
It has been a tough year for the world’s top tennis stars.
From Serena Williams backing out of the Olympics to Naomi Osaka’s high-profile battle with mental illness, it is clear that the sport has taken its toll on even the strongest competitors.
Is it any wonder, then, that Djokovic was moved to tears by what he had hoped would be a history-making match?
The reaction to Djokovic shows a deep discomfort with male emotion that can have disastrous impacts on male mental health.
“We are just not at the point, yet where men, especially athletes, are allowed to cry, or show emotions like sadness,” says Keith Dent, a relationship and empowerment coach.
“A man's mental health will become more balanced if parents allow their boys to cry or be sad and defend them when they do.”
Dent also points out that Djokovic is no stranger to showing emotion on the court, we just tend to be more accepting of his usual displays of frustration.
“Athletes are definitely allowed to show anger. Case in point when Novak broke his racket on the court for missing a point everyone cheered,” Dent adds.
Accepting male anger but ridiculing male vulnerability keeps us in a dangerous cycle where men’s violence is normalized but their attempts to express emotion are not.
Tennis’ respect for an athlete's mental health still needs work.
In the stadium, Djokovic was met with cheers — unlike the reaction online — but even those cheers came at a cost.
Djokovic’s opponent, Medvedev, was viciously booed as he accepted his US Open win.
The moment echoed Naomi Osaka’s win over Serena Williams in 2018 when the young star was left in tears as the crowd booed her.
She now traces her battle with depression back to the fallout of that win.
Tennis fans have made it their mission to have a villain, whether it’s Djokovic for crying on the court, Medvedev from preventing a record-breaking win, or Osaka for doing the same.
Yet, if there’s one thing to take from Osaka’s mental health battle or Djokovic’s tears it’s that these stars still need kindness, even in the face of their success.
https://www.msn.com/en-us/sports/tennis/novak-djokovic-tearful-us-open-match-exposes-how-tennis-is-still-failing-to-protect-athletes-mental-health/ar-AAOp7dl?li=BBnbfcL
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Emma Raducanu is on course to become the wealthiest female athlete in British sporting history.
It has taken a mere handful of tennis matches for Emma Raducanu to transform herself from complete unknown to global superstar. She will wake up in New York today as the new queen of the tennis court, embarking on a series of United States network interviews that will further catapult her to fame and fortune.
At the age of just 18, Raducanu has lifted the mood of an entire nation, which is not bad for a teenager who, only a few months ago, was sitting her A-levels.
In winning the US Open, Raducanu is on course to become the wealthiest female athlete in British sporting history. She can do the maths, too, having achieved an A* in the subject. The victory earned her $2.5 million (£1.8 million) in prize money while her beaming, photogenic smile will attract a slew of endorsements to add to lucrative deals already signed with Nike and the racketmaker Wilson. One brand manager suggested she could earn £20 million over the next two years and that £100 million in a lifetime was not an exaggeration.
“It may well go beyond that,” said Marcel Knobil, founder of Superbrands and the Brand Council consultancy.
In the history of sport, no rise to the top has been so rapid. She played four matches at Wimbledon and 10 at the US Open (including three in qualifying for the main tournament) and that’s about it.
An MBE, according to sources, is guaranteed although the honour’s committee will resist calls made on the internet on Sunday to grant her a damehood for the kind of startling victory that transformed Andy Murray into a knight of the realm. Sports Personality of the Year is a shoo-in.
Hours after Raducanu had won the championship, she found time to send a message to her fans in China in fluent Mandarin. “Hi, everyone,” she said in the video posting. “I want to say thank you to you guys and I hope you could enjoy my tennis. I’m thrilled to win. Love you all.”
#USOpen Champion @EmmaRaducanu delivering a message to her Chinese fans in mandarin.#EmmaRadacanu #USOpenFinal #USOpen2021 pic.twitter.com/h7cD3Ejify
— Denis Green (@Denisgreen10) September 12, 2021
As every marketing man knows, there are untapped riches to be made in China and Raducanu’s mother Renee – full name Dong Mei Zhai – just happens to have grown up in Shenyang, a city in north-east China.
Overnight, the number of Raducanu’s followers on Instagram more than doubled to 1.3m. Raducanu seemed utterly perplexed as if such a following was impossible for a teenager from Bromley.
Raducanu had tried to resist the hype as her improbable run to the final had gathered momentum. She had “no idea” the match against Leylah Fernandez won in straight sets was being shown in the UK live on Channel 4 (9.2 million viewers tuned in with many more streaming it on Amazon Prime), having shut herself off from the wider world.
“I just completely switched off from everything, gave my phone away. I haven’t had a chance to catch up. I haven’t checked my phone yet.”
Prior to July and her run at Wimbledon, when given a wild card, she reached the fourth round before being forced to retire with breathing difficulties, nobody knew anything about Emma Raducanu. Now everyone is aware that she was born in Canada before moving to the UK at the age of two. Her father Ian, who works in finance, is Romanian but had emigrated to Toronto where he met Renee prior to the move to Bromley. Raducanu is an only child, educated at Newstead Wood School, a grammar school in nearby Orpington, where former pupils include the world champion sprinter Dina Asher-Smith.
The school has “churned out a lot of good athletes”, said Raducanu on Sunday, heaping praise on the institution for giving her the “flexibility” to study and play tennis.
Her friends helped out, too. Celine Aboagye, 18, told the Telegraph on Sunday she would type up notes for her classmate to give her more time on court. “From the first day I met her, she had that level of dedication,” said Ms Aboagye, “From Year 9 or 10, I would collect as much work as I could for her. I would type notes for her to make sure she is caught up.”
But it is hard to look beyond Raducanu’s parents for the inspiration and drive that has launched her into the sporting stratosphere. She has repeatedly attributed her tenacity to her mother. Her father is described as softly spoken and approachable, who was happy to try a variety of coaches, and is even said to have wanted a different one for each shot in the tennis player’s armoury.
Raducanu’s mother, meanwhile, is often too nervous to watch her play. At Wimbledon, both parents, intensely private, sat among the crowd rather than have the spotlight turned on them in the players’ box. They couldn’t get to the US because of Covid travel restrictions imposed on entry.
Raducanu has been a regular traveller to both Romania, where she has enjoyed her grandmother’s cooking in Bucharest, and to Shenyang where she played with the local table tennis club to improve her shot reaction speed.
Anybody witnessing her various press conferences and post-match interviews will see a young woman, missing her parents but also pleased she had done them proud. “We don’t really talk so much about tennis,” Raducanu said on Sunday.
“They just really want to know how I am in these moments. I would have loved them to be here and we can all celebrate together or they could be with me and experience the same things but you know, they’re watching from home very proud.
“My dad said to me ‘you’re even better than your dad thought’, so that was reassuring. My dad’s definitely very tough to please but I managed to today.”
But Raducanu has done much more than just please her folks. She’s sent an entire country into rapture.
https://sports.yahoo.com/emma-raducanu-course-become-wealthiest-201853505.html
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Raducanu Gains 1.24 Million Instagram Followers From US Open: Data Viz.
The 2021 U.S. Open women’s draw routinely showcased the sport’s biggest stars, as 12 matches were played between Top 20 players, the most in a major since 2012. In the end, though, it was the sport’s next star, unseeded 18-year-old Emma Raducanu, who stole the spotlight from all of them.
Raducanu became the first qualifier to ever make a Grand Slam final, much less win the trophy. She did so without losing a set, gaining more than 1.24 million Instagram followers in the process.
Raducanu came to New York City with roughly 400,000 followers on the platform, helped by her breakthrough performance at Wimbledon earlier this year when she advanced to the fourth round before retiring due to breathing difficulty. She more than quadrupled her total in just 14 days, amassing more new followers than all players who made the fourth round of the men’s and women’s draws combined.
The best way to accumulate followers at the U.S. Open is to win, and Raducanu proved just that. She dwarfed runner-up Leylah Fernandez’s impressive gain of roughly a quarter million, who in turn more than doubled the next-highest player. Despite entering the tournament with just 16,000 followers, the 19-year-old Fernandez now has 273,000, not far from the counts of the top two ranked players in the world, Aryna Sabalenka (289,000) and Ashleigh Barty (371,000).
All eight singles semifinalists were among the 10 players with the largest increases over the past two weeks. The exception to the rule was Danish 18-year-old Holger Rune, who attracted fans by unexpectedly taking a set from Novak Djokovic in a first-round loss under the lights of Arthur Ashe Stadium.
The men’s draw saw plenty of other surprises and up-and-comers, as the tournament featured only eight matches between seeded players, the fewest of any major in the past decade, and three qualifiers reached the Round of 16. The biggest winner on social media was yet another 18-year-old. Spaniard Carlos Alcaraz won a fifth-set tiebreaker to upset world No. 3 Stefanos Tsitsipas in the third round, leading to a one-day gain of 40,000 Instagram followers.
All single-day follower growths, however, paled in comparison to Raducanu’s 541,000 spike the day after she won the title. In fact, as of 4 p.m. EST on Monday, Sept. 13, she is the only player to gain at least 100,000 followers in a single day since the tournament began, and she’s done it four consecutive days.
Raducanu now trails only Naomi Osaka (2.9 million) and Nick Kyrgios (1.7 million) in Instagram followers among all tennis players under the age of 30, and she will likely pass Kyrgios soon. Her rapid rise to fame is reminiscent of Osaka’s 2018 U.S. Open, when she won the event at just 20 years old after having never previously made a slam quarterfinal.
Last year, Osaka was the highest-grossing female athlete in the world by earning $50 million in endorsements, more than all active athletes other than Roger Federer, Tiger Woods and LeBron James. Raducanu will hope to achieve similar, sustained success on the court as Osaka, who has racked up four major titles in the past four years, in order to match her financial success off the court.
Raducanu pocketed $2.5 million for winning the U.S. Open, increasing her career prize money winnings nearly tenfold. Even though she has yet to win a WTA match outside of Grand Slams, one talent manager suggested that she could earn $100 million next year from sponsorships.
Raducanu is Great Britain’s first female major champion in more than 40 years, and she has potential global appeal, as she holds Canadian citizenship, speaks Mandarin and has parents from Romania and China. She already has an apparel contract with Nike and a racquet contract with Wilson, and she can be sure that more brands will be calling.
https://sports.yahoo.com/raducanu-gains-1-24-million-212923331.html
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09/12/2021
Champions: 2021 US Open.
| Champion | Runner-up | Score | |
|---|---|---|---|
| Men's singles |  Daniil Medvedev |
 Novak Djokovic |
6–4, 6–4, 6–4 |
| Women's singles |  Emma Raducanu |
 Leylah Fernandez |
6–4, 6–3 |
| Men's doubles |  Rajeev Ram Joe Salisbury |
Jamie Murray Bruno Soares |
3–6, 6–2, 6–2 |
| Women's doubles |  Samantha Stosur Zhang Shuai |
Coco Gauff Caty McNally |
3–6, 6–3, 3–6 |
| Mixed doubles | Desirae Krawczyk Joe Salisbury |
 Giuliana Olmos Marcelo Arévalo |
7–5, 6–2 |
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Djokovic has lost the MOST US Open finals ever. He has beaten even Lendl!!!!! And Mr. Medvedev, who freaking falls like that after championship freaking point??? Geeeeeeezzzzzzz!!!!! Or was that a stroke?
During the 54 times that this tournament has been held in the open era, 44 men have reached the US Open men's singles final.
The final has included men from 16 different nationalities, with most being from the United States although Sweden, Czechoslovakia/Czech Republic, Australia, Switzerland, Spain, and Serbia also have made significant contributions.
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